Category — Public Relations

Production, PResentation, PRecision and most importantly: PRet (‘fun’ in Dutch). These are the key words when it comes to PR. The PR-group really got things started the last 2 weeks, creating awareness for Mint throughout Amsterdam and the rest of the world.

When the posters and flyers finally arrived from the printer last week, we immediately started to spread them throughout the city. Flyers are being put in (fashion) stores and galleries all around town and posters are hung up at as many places as possible to make everybody feel the Mint-vibe. The Visual Merchandising team is working on the design of the window material: Mint is gonna be at at least 6 shop windows in the coming month!

On top of this there are all kinds of events organised to shake up the city. Tonight (June 18^th) a so called ‘Mint Parade’ is taking place in Amsterdam: a flash mob in which all students ride throughout the city centre together on Mint-style pimped-up bikes. This again to show Amsterdam what Mint is, but also just to have fun as a group.

At this stage, all seams to be coming together for us at the Mint Company. Everybody is working really hard to realise their own projects, but the most important thing now is to radiate the fun we have as a group to the outside world. Like I said, in the end it is all about the PRET.