Category — Product & merchandising

Produce produce produce. Those are the key words this week. The 6 different products are looking good and will of course sell out right away. The only thing we can do before the Mint Event and especially Fashion Transit is to produce as much as possible! So right now we are working very hard on producing enough items so that we can keep up with the demand.

Besides the products,  we are working on the labels and packaging to make all the products look nice and give them the look and feel of Mint when people buy them. The postcards that we just received are also very Minty. The feeling is there and the only thing we have to do now is pass it on!

Hopefully everybody will look really Mint the end of this month =)

May 25th 2009

The first week after the winning concept was announced,  our team tried to interpret the Mint concept and translate it into a product line. We came to the conclusion that it would be nice to try to link the products to emotions, starting with the sentence ‘the time I felt most…’ (wishy-washy, touched, mixed-up etc.) The last few days we spend our time doing research on products and developing new ideas. These were translated on paper and discussed during meetings with the whole Mint company. The products that were developed are bags, bracelets, shirts,  skirts, hats,  glasses worn as a belt and clip-on bows. The main theme focuses mainly on minty fabrics and bow-ties with a quirky twist.  At this point we already made a selection of final products that will be in the product line. The product line team made several versions of each product to try out different sizes, colours, fabric combinations and finishes.  We’ve got a pretty good idea of the fabrics that we  are going to use, but the final ones haven’t been picked yet. This will happen after the next meeting with the representatives from every department coming Tuesday. For now we keep on working on the prototypes and work with the reactions and feedback we’ll receive.