Category — Mint

FILM BY PABLO DELFOS & THOMAS VERMEER from Thomas Vermeer on Vimeo.

May 22th 2009

From now on we will post information about the Mint company and our working progress. The several branches of the Mint company are:

- Magazine
- Yearbook
- Marketing & Sales
- Formats & website
- Experience
- Product & merchandising

So stay updated and read how Mint is growing!

May 21th 2009

3,2,1……Lift of. Finally the second part of the minor magazines has started. And it makes my flesh creep. After consideration, some important people from the magazine world had decided that Mint was the winning concept. Frank, our mental couch and guide announces it cheerfully.

 A few days later a  nice lady from Sanoma,  the biggest publisher of popular magazines such as Elle and Cosmopolitain, helps us to understand the concept of Mint. So, armed with a big black marker and a flipover we al try to step into the world of Mint. Brainstorming. Within a few hours we al understand what Mint is all about.

Mint is mature, but has kept it’s childish approach. It’s something I can relate to. As a child I was fascinated by history. My father and I used to go to the museum where he would tell stories about Roman empiries.  I could listen to him for hours. One day I found a big bag with stones, useless in it’s entity for what I now know. But back then…..I was very exited because I thought I’ve found a treasure. J This childish approach, being open for new interpretation is characteristic for Mint.

May 20th 2009

Party time…..finally. After two months of hard labor each group finished their fashion magazine. Two months of hardly getting any sleep, producing each minute of the day. Sometimes nerve wrecking, but most of the time fun and exiting. Now it was time to show of. All groups had made a great effort to display the magazine they produced. All the teachers who were involved in the process were there. While everybody was talking to each other, the atmosphere was joyful.

 Some magazines stood out, but as Frank, our spiritual mentor, emphasized all magazines had something in common. A new, maybe more pure and personal approach on what fashion means to us in general. A few drinks and speeches later, everyone returned home satisfied. Now it was time to relax…and wait for the jury to decide which magazine would win.