Category — Marketing & Sales

June 3th 2009

So this week was a busy week: everyone was stressing out as the deadline of the magazine and yearbook was coming soon. Thankfully we had a long weekend to relax a bit.

The magazine and yearbook went to press this Tuesday. Now we can start concentrating on PR. We started writing the pressrelease: the deadline is on Friday. We also have to present the whole PR plan to the company.

Thursday Havana came by and made some pictures while we where picknicking in the garden. Very funny! Loek was guest of the week and hand in our daily program. Havana will be available today (3th of June) in all the HVA faculties.

 Next week www.ELLE.nl will publish some visuals and important things of Mint on their website. So that will be exciting!

Then we started calling distribution adresses: some where very enthousiastic and some weren’t. So that will be our challenge this week, to get  them on board . This week one person of the magazine group and one person of the yearbook group will help us making the window material for the shops, so we can promote our magazine, yearbook and products trough instore communication.

Yesterday Kim went to the Zeeman headquarter because they want to sponsor us in the T-shirt action. We are going to print a black bow and the Mint logo on the white shirts. Next week we are going to sell some shirt in the school. Be aware…

May 26th 2009

The last week was short: Thursday and Friday were off and everybody enjoyed the sunny days. Loooooooooong weekend!

But consequently, we had even more to do from Monday to Wednesday. It was very important to take a lot of sugar during those days. Comfort food! Stephanie had her 22th birthday on Wednesday and brought some chocolate and vanilla muffins. Delicious! After that the whole Mint team suddenly brought  candy, so by the time we went home everyone was sick, tired of eating.

What have we done? We called more potential advertisers and contacted the ones who already decided to be in the magazine to put up a deadline. Furthermore, we sent out our own possible designs for some companies and afterwards a couple of them confirmed that they are in! Yes!

Yesterday Loek and Stephanie went on a picknick. The experience group had made a schedule for mini events in the school. In pairs we should have a picknick in the AMFI-garden. Dresscode: Quirky . It was fun to do. In the coming weeks everybody has to dress up once. So follow us next week, we will update you guys…

May 23th 2009

What does marketing actually mean? People first think of the four P’s:
Price - Product -Place- PR.

But what does it mean to us? What are we doing at the moment? We’re calling left right and centre to find advertisers and sponsors for Mint. All of us at Mint marketing (Loek Coerwinkel, Kim Schaafsma, Stephanie van Nuland, Milou Steegman and Kathrin Fleer) are crazy busy. We’re communicating internally with all the members of the Mint company and externally we’ve started making contacts with possible POS. We want and have to know everything!

You can also call us…team curious!

 At the moment, we are addicted to sweets. We need sugar! Kathrin brought  a fantastic cake last week. It was her grandmother’s scrumptious pineapple coconut cake. While munching away we came up with the idea to promote the Mint company inside the school. Every employee will wear vintage glasses, with the look and feel of Mint. The glasses will look like a candystick; white with a red line. How quirky!

Are you already as curious as we are? Pay attention to the blog and stay informed about Mint. We are growing!