Product line & merchandising
May 25th 2009
The first week after the winning concept was announced, our team tried to interpret the Mint concept and translate it into a product line. We came to the conclusion that it would be nice to try to link the products to emotions, starting with the sentence ‘the time I felt most…’ (wishy-washy, touched, mixed-up etc.) The last few days we spend our time doing research on products and developing new ideas. These were translated on paper and discussed during meetings with the whole Mint company. The products that were developed are bags, bracelets, shirts, skirts, hats, glasses worn as a belt and clip-on bows. The main theme focuses mainly on minty fabrics and bow-ties with a quirky twist. At this point we already made a selection of final products that will be in the product line. The product line team made several versions of each product to try out different sizes, colours, fabric combinations and finishes. We’ve got a pretty good idea of the fabrics that we are going to use, but the final ones haven’t been picked yet. This will happen after the next meeting with the representatives from every department coming Tuesday. For now we keep on working on the prototypes and work with the reactions and feedback we’ll receive.
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